Free Business Tools We Love
It’s hard to start a business
And it’s hard to grow any business, but especially bootstrapped ones.
Below are the free tools that we use ourselves and often recommend to clients to help make the journey a bit easier… or at least smoother

These Tools Are Free... And Not Just Seven-Day-Free-Trial Free
Areas of your business that these tools will help with include:
Business Admin
Create a knowledge base from day 1 to get new employees up to speed quickly
Use a project management tool and set goals to be completed for each month
Stay secure and use LastPass to share logins & passwords
Social
Instagram is a great way to drive traffic to your website; knowing which links are driving the most traffic makes future efforts easier
Reporting
Set up basic reports in Google Data Studio so you can quickly see where your traffic is coming from so you know where to put in more effort (get the most bang for your buck!)
Creative & Branding
Pick a color palette and stick with it
Use a creative template tool to level up your Instagram grid
Email & SMS
Collect emails from Day 1! Email is the highest converting tool that a business can have but it is underestimated or underutilized
CRM
There are certain data points and calculated fields that can be collected from Day 1. Tracking this info makes sure that you're spending your money in the right places.