Program Audit
Establishing Baselines
Think of us as one of those home inspection people crawling through the cobwebs under your house to let you know exactly what you have… or don’t. While marketing teams are anxious to start building anew, having a clear picture of the starting point and ensuring there’s a strong foundation is critical when scaling up.
Our Audits Include The Following Areas:
Integrations & configurations
Data accuracy & reporting
Communication calendar
Planning and review processes
Transactional flows
Automated email flows
Currrent workflow
Efficiency opportunities
We take a holistic approach, digging into the end-to-end systems and processes to understand where your program is today and what it will take to build the emails and SMS program your customers deserve.
This includes auditing how the email and SMS programs work in combination with your other digital marketing efforts, to form a cohesive go-to-market offense capable of breaking through the noise to reach the right consumers.
From the audit, we’ll be able to design a plan forward, whether that entails building from the ground up, fixing what’s broken and/or optimizing what’s working.
Automated Email Campaigns
We start by making sure your transaction flow is optimized because it’s always more efficient to keep the customers you have and that starts with a remarkable transaction experience. We’ll ensure you keep customers informed of the progress of their purchase, educated about how to get the most out of it, cared for if anything goes sideways, and stoked enough to tell all their friends.
Then we dive a little deeper because not all customers are created equal. Prospective and new customers require different information than existing customers; repeat customers deserve recognition of their loyalty to help spread the love.
Where To Begin...
So we then move on to the big 5 automated email campaigns that can deliver the highest conversion rate:
Cart Abandonment
A 3-series proves to be effective in getting users to complete their purchase
Browse Abandonment
If users are browsing specific pages on your site, make it easy for them to get back there.
Email Signup
This 3-5 series is a great way to introduce your brand + increase the conversion of new email subscribers.
New Customer Post Purchase
Think about what information would be helpful to a customer who has just made their first purchase?
Non Purchasers
Are users signing up for your emails but not making a purchase?
