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REPORTING & ANALYSIS
Sustainable Reporting
Why did we stick “Sustainable” in front of Reporting? Because reporting needs to be detailed, actionable, and on-demand, without being a burden. Sustainable reporting frees the team to take smart data-driven action with as little upfront time investment as possible. Kind of like our email programs, the right information, at the right time, to the right people.
We start by ensuring data accuracy.
Sounds simple enough, but we’ve got too many stories that prove otherwise. Once accurate, email data is a goldmine of information that can be used to better understand customers habits and preferences.
Through A/B testing we can uncover exactly what words, images and products trigger the response we’re looking for across various segments. This information can inform everything from website content to digital advertising, feeding into the marketing team at large.
However, too much data is just as problematic as too little, so we right size the data package for the size and capabilities of your team. That’s one of the ways we keep it actionable - cognitive overload is real when it comes to data.
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